Reach On Social Media
Reach on Social Media: A Strategic Approach to Building a Sustainable Online Presence
Abstract
In today's digital age, having a strong online presence is crucial for any business or organization. However, simply relying on coin rewards and giveaways is not enough to achieve sustainable growth. At NeoUltimateShop, we have realized that these methods primarily attract short-term users, such as airdrop hunters, who leave shortly after. To build a more professional and lasting presence, we are leveraging Twitter and Instagram promotions, which help us reach a broader audience, including potential long-term users.
Proposal Information: A Strategic Shift in Audience Growth
To build a stronger and more sustainable online presence, we are proposing a strategic shift in our approach to audience growth. While coin rewards and giveaways have generated initial attention, they mostly attract short-term users, offering little long-term value. Our goal is to cultivate an engaged community and reach genuine users—particularly through paid reach campaigns on platforms like Twitter and Instagram.
We are seeking support to run paid promotions via the verified NeoRedPill Twitter account in order to effectively advertise NeoUltimateShop. Since the NeoUltimateShop Twitter account is still new and currently under review for verification, using NeoRedPill provides the best opportunity for credibility and visibility at this stage.
Motivation: Building a Sustainable and Visible Presence
We are requesting funding to continue and expand our efforts in building a sustainable and visible presence for NeoUltimateShop within the Neo ecosystem and beyond. Previously, we were grateful to receive a grant that helped us get started—enabling us to launch the shop, organize events, and develop initial products. This journey not only allowed us to grow but also introduced us to many inspiring people from the Neo community. We’ve built valuable connections, gained experience, and truly enjoyed every step of the process—from setting up the website and social media accounts, to designing graphics and planning community events.
Our motivation is driven by the belief that NeoUltimateShop can play a key role in making the Neo community more active and visible. We want to keep going, not give up. With your support, we aim to bring more attention to Neo from the wider crypto space—through engaging events, giveaways, and most importantly, through the quality and diversity of the products we offer.
Goals: Increasing Visibility and Community Activation
Our main goals are to increase visibility for the NeoUltimateShop, strengthen engagement within the Neo community, and attract interest from the broader crypto space. We aim to achieve this through consistent content creation, paid social media promotions, community-driven events, and by continuously improving our product range and shop infrastructure.
We believe these goals are important because they contribute to a more vibrant and active ecosystem. Visibility helps attract new users, events foster community spirit, and high-quality products offer real-world value tied to the Neo brand.
By building a recognizable and trusted platform, we bring value to the community in several ways:
- Awareness: We create a public-facing entry point that showcases what’s possible with Neo.
- Engagement: Our giveaways, events, and community interactions encourage participation and foster a sense of belonging.
- Utility: As we expand, our shop will offer a practical use case for crypto adoption, especially once payment with Neo-based coins is implemented.
- **Support Long-term, we aim to reinvest into the ecosystem and help uplift other Neo-based startups, contributing to a more interconnected and resilient community.
Our work is not just about selling products—it's about creating a space where the Neo ecosystem becomes more visible, tangible, and alive.
Deliverables & Roadmap: A 30-40 Day Plan
We are requesting a total budget of $500 USD to achieve our goals. Here is a detailed breakdown of our deliverables and roadmap:
- Total Estimated Duration: 30-40 days
- Full-Time Equivalent (FTE): 1
- Total Budget: $500 USD
Our deliverables include:
- Paid Social Media Campaigns: Launch of targeted promotions through the verified NeoRedPill Twitter account to promote NeoUltimateShop.
- Community Events & Giveaways: Organize at least two interactive community activities (e.g., quizzes, small challenges, polls) with prizes provided from existing shop inventory or supported through tokens.
Our roadmap includes:
- Week 1-2: Launch the first Twitter promotion campaign and prepare the first community giveaway event.
- Week 3-4: Execute the first event/giveaway and publish first social media visuals and engagement posts.
- Week 5-6: Launch a second paid reach campaign on Twitter and organize the second community event.
Budget Plan: A Lean and Targeted Approach
Our budget plan is lean and targeted, focusing strictly on visibility and community interaction. We are requesting $500 USD, which will be broken down into:
- Paid Twitter Promotions: $350 (two separate targeted ad campaigns via the verified NeoRedPill Twitter account).
- Community Events & Giveaways: $150 (prizes, design materials, and small incentives to boost participation and visibility).
Justification: A Cost-Effective Approach
The requested $500 is a cost-effective approach that focuses on impact with minimal financial input. We are using existing assets (NeoRedPill’s blue check, platforms, product inventory) and our goal is to turn awareness into long-term engagement.
About You / Your Organization
We are Micha and Aziz from NeoRedPill (NRP) and NeoUltimateShop (NUS). Our website is https://neoultimateshop.com and https://neoredpill.com. We have a GitHub organization (if applicable) and a short bio below.
Short-Bio
My name is Micha, I am 34 years old, and I am from Germany. I am a graphic designer specializing in print and have over 8 years of experience in the cryptocurrency field.
Portfolio of Projects / Past Experience
I have previously developed a Techno products shop after a long time, and this project is still running alongside my other activities. I manage printing companies, so I can also produce many products/merchandise myself, which could support the NRP and the NeoUltimateShop and the Neo blockchain.
Proposal Info
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Proposal Type: request-for-funding
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Amount Requested: $500
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Token: 0xd2a4cff31913016155e38e474a2c06d08be276cf (GAS)
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Receiver Address: NgrcvpbZJ1KmWGNTSL2unhHaMcRiTCq7ap (0xd7d5e96d026edf4ecc16e8b36fac9c47bb8e5)
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Created by: @NeoRedPill101
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Proposal: https://grantshares.io/app/details/ccef8893874fe161d698984827fa1c85
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Linked Proposal: https://grantshares.io/app/details/0942d247e252c7e1fa8e4ab9bd120996
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Raw Intents: [ "target_contract" , "type" , "type" ], "call_flags" : 15 } ]
Q&A: Reach on Social Media
Q: What is the goal of this proposal?
A: The goal of this proposal is to increase visibility and community activation for NeoUltimateShop within the Neo ecosystem and beyond. We aim to achieve this through consistent content creation, paid social media promotions, community-driven events, and by continuously improving our product range and shop infrastructure.
Q: Why are you using the verified NeoRedPill Twitter account to promote NeoUltimateShop?
A: We are using the verified NeoRedPill Twitter account to promote NeoUltimateShop because the NeoUltimateShop Twitter account is still new and currently under review for verification. Using NeoRedPill provides the best opportunity for credibility and visibility at this stage.
Q: What is the budget breakdown for this proposal?
A: The budget breakdown for this proposal is as follows:
- Paid Twitter Promotions: $350 (two separate targeted ad campaigns via the verified NeoRedPill Twitter account).
- Community Events & Giveaways: $150 (prizes, design materials, and small incentives to boost participation and visibility).
Q: How will you measure the success of this proposal?
A: We will measure the success of this proposal through the following metrics:
- Reach: The number of people who see our content and engage with it.
- Engagement: The number of likes, comments, and shares on our content.
- Community growth: The number of new users who join our community and participate in our events.
- Sales: The number of sales generated through our promotions and events.
Q: What is the timeline for this proposal?
A: The timeline for this proposal is as follows:
- Week 1-2: Launch the first Twitter promotion campaign and prepare the first community giveaway event.
- Week 3-4: Execute the first event/giveaway and publish first social media visuals and engagement posts.
- Week 5-6: Launch a second paid reach campaign on Twitter and organize the second community event.
Q: How will you ensure that the funds are used effectively?
A: We will ensure that the funds are used effectively by:
- Tracking expenses: We will track every expense related to this proposal to ensure that we stay within budget.
- Monitoring progress: We will regularly monitor the progress of this proposal to ensure that we are meeting our goals.
- Adjusting strategy: If necessary, we will adjust our strategy to ensure that we are using the funds effectively.
Q: What is the expected outcome of this proposal?
A: The expected outcome of this proposal is to increase visibility and community activation for NeoUltimateShop within the Neo ecosystem and beyond. We aim to achieve this through consistent content creation, paid social media promotions, community-driven events, and by continuously improving our product range and shop infrastructure.
Q: How will you sustain the momentum after the proposal is completed?
A: We will sustain the momentum after the proposal is completed by:
- Continuing content creation: We will continue to create high-quality content that engages our audience and promotes our brand.
- Expanding community events: We will expand our community events to include more interactive and engaging activities that foster a sense of community and belonging.
- Improving product range: We will continuously improve our product range to ensure that it meets the needs and expectations of our customers.
Q: What is the next step after the proposal is approved?
A: The next step after the proposal is approved is to:
- Launch the first Twitter promotion campaign: We will launch the first Twitter promotion campaign to promote NeoUltimateShop and increase visibility and community activation.
- Prepare the first community giveaway event: We will prepare the first community giveaway event to engage our audience and foster a sense of community and belonging.
- Monitor progress: We will regularly monitor the progress of this proposal to ensure that we are meeting our goals and adjusting our strategy as necessary.